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Our Story

"Buy less, choose well, make it last."


Quality Over Quantity

Quality over quantity is the philosophy behind everything we create. It’s our mission to make sophisticated and timeless staple for the simplicity seekers.

Honest Prices

We are committed to offer you with the best quality at the best price. To make premium 100% cashmere accessible, we've built relationships with the best manufacturers in Inner Mongolia and sell directly to you. Our scarf is handcrafted with the same premium 100% cashmere and quality craftsmanship as other luxury cashmere brands but without the traditional markup.

Slow Fashion. Honor the earth.

We believe that we can collectively make fashion more sustainable. We are not perfect, but we have the capacity to be more perfect—mile after mile, step after step. It’s our goal to empower and inspire more people to adopt slow fashion.