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Exceptional quality.

100% pure cashmere


Transparent pricing.

Without traditional markup


MINIMO is a lifestyle brand based in San Francisco. We believe that 100% cashmere luxury essentials should be affordable and part of your everyday. With online store as our sole distribution channel and working directly with the best manufacturers in Inner Mongolia, we deliver exceptional quality products to you at fair prices without the traditional retail markup. It's our mission to bring you a daily dose of luxury and ultimate comfort.

About Our Cashmere

Soft & Precious

Not all cashmere are created equal. The best cashmere comes from the Gobi Desert. Our cashmere comes from the Albas white cashmere goat. Its cashmere is known as "soft gold" or "fiber gem" due to its rarity and softness. Cashmere is softer and warmer than sheep's wool and not itchy.

Finest & Long-lasting

The Albas white cashmere goat lives in an extremely cold climate on the high plateau of the Gobi Desert. The goat develops an undercoat which is some of the finest and longest cashmere. Our cashmere is grade A at under 14 microns which is five to six times finer than human hair.